The Winter Show | A Benefit for East Side House Settlement

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East Side House Settlement

East Side House is a community-based organization in the South Bronx, and the owner and beneficiary of The Winter Show. We work with schools, community centers and other partners to bring quality education and resources to residents of the Bronx and Northern Manhattan, helping improve the lives of approximately 10,000 individuals each year.

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Something remarkable happened at The Winter Show this month. In its 65th year, the “Great American Show” got a second wind.
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The public came out to celebrate our anniversary, and our name change and new leadership generated buzz. Sales were robust across the Show Floor. All the omens were good. But nothing could prepare us for the interest—and mammoth attendance—garnered by our Sapphire Jubilee.
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One year ago, we announced that we were confident in the future of antiques and the decorative arts. That confidence led to big changes in the run-up to this year’s Show: larger mailings, bolder marketing and advertising campaigns, increased and increasingly targeted outreach to patrons, museum professionals, and more. Much more. We poised ourselves for growth.
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The results were spectacular: We had our busiest Opening Night Party in at least 5 years, along with the busiest opening day (1/18) in at least a decade, and perhaps our busiest-ever closing day (1/27). One new exhibitor reported 3 sales in the last 5 minutes of the Show. Visitors to Connoisseurs Night (1/25), formerly Expert Eye Evening, trebled.
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Over 900 RSVP’d for Museum Night, our event for museum professionals, now in its second year, and 1800 attended Chubb Night, for clients of our presenting sponsor, @chubbna—a record turnout. Nearly 800 attended Young Collectors Night, on par with last year’s expanded event, and—for the first time—major sales were reported throughout the evening. One exhibitor boasted of 3 five-to-six-figure sales during the event.
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For the first time ever, our lectures and special programs were standing-room-only events, drawing audiences interested in topics as diverse as Gorham silver, art law, and LGBTQ+ art. The packed launch party for The New Antiquarians, a group of art and design professionals devoted to the future of antiques, crystallized the mood. The future is here, and all of this, friends, is only the beginning.
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We couldn’t have asked for a better anniversary, and it is all because of you—amazing exhibitors, sponsors, partners, patrons, visitors, volunteers, friends, and Show family. THANK YOU!

2019

Fair Catalogue

Two hundred and forty pages of fine art and antiques, architecture, interior design, luxury goods, and real estate, as well as essays on the Show’s 65-year history, the 2019 loan exhibition from Nantucket Historical Association, and East Side House Settlement, the fair’s owner and beneficiary.

The Show is a … galaxy of colliding worlds. Nearly every booth provides a glimpse into some areas of visual culture, from Egyptian antiquities to American folk art to postwar Italian art glass.

The New York Times